![]() ![]() You must explain the brand’s color palette when creating the style guide. So, if you use the right color, you can, in a way, persuade a person to act in a certain way. They also have a psychological influence on perceptions and feelings. They don’t just ensure your marketing collateral is aesthetically pleasing. Let's walk through those essential elements. While there is no precise brand style guide to use as a reference, there are some crucial elements you should include in your style guide. Elements For Creating A Web Design Style Guide When your visual elements and messaging are consistent across marketing platforms, consumers will immediately know if an email, for example, came from you.Īs your brand expands and appears in more places, the style guide becomes more important to ensure that you present your brand's identity, objectives, and services consistently across all brand touchpoints. When standards are in place, it is much easier and faster to create branded material with consistent colors, appropriate alignments, attractive compositions, and much more. ![]() It also helps you properly align your visual elements with website development trends such as push notifications, AI-powered chatbots, and others. It is a reference source for the company and the designer in cases of a rebranding project, for example.
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